LARGE DISCOUNTS
You can buy any item in our shop for the price of materials and shipping. There’s no limit to how many items you can buy, though all items should be for the dog/model in question. Items may be sold out for models and enthusiasts if the item in question is limited edition and the materials in stock are nearly sold out.
ACCESS TO VIP GROUP
Every member is invited to join our VIP facebook group. There we discuss new items, questions about existing items. Basically, everything and anything Happy Pooch related. If you do not have a facebook account you’ll be invited to a chat group on Instagram.
Your feedback, thoughts and honesty are greatly appreciated.
PREVIEWS…
..of upcoming releases. You also have the perk of getting first dibs on new items, including limited edition ones.

THE CITY SLEEK/ADVENTURE SLEEK HARNESS CUT, ADVENTURE BANDANAS AND ADVENTURE BACKPACKS
DESIGN NEW ITEMS
You’ll have the opportunity to work with us to create new items that are not available in our shop. We’ve cooperated with previous models for our Adventure harness, City sleek harness and Adventure bandanas.
EARN FREEBIES
We acknowledge models and enthusiasts who go above and beyond for Happy Pooch. As a thank you you’ll receive freebie(s) from our shop!
FEATURED
The model will be featured often via our social media channels as well as on our about page, ‘Meet our pack’ section.
CONTRACT PERIOD
The model or enthusiast will be involved for a period of 6 months starting from when said model receive their first model order. Unless otherwise stated, and if both parties are wanting to continue the contract after this period, the below terms and conditions will stand on a continuing contract:
CREDIT
We believe creators should always receive proper credit when their contect is shared. No matter where your puppers photos are shared, you will always be tagged/linked, and the photo will have your dog’s IG tag as a watermark in one of the corners of the photo, even if printed on thank you cards for example.
AS WELL AS…
Lots of love and appreciation. But also our unwavering support in anything and everything you need.
In return
PHOTOS
A minimum of 3 photos of each item (more for complex items more info in the next paragraph) purchased where the dog is modelling said item. You have a lot of freedom in terms of style though we have some guidelines (Visual examples available at the bottom of this page):
- Well exposed.
- Each photo should be unique in its own way, in terms of perspective, surroundings, etc, examples availableat the bottom of the page.
- The model in crisp focus.
- The photos should only feature Happy Pooch items, not any other company’s items to avoid confusion.
- Correct white balance so that the colour of the items match how they look IRL. Its ok to alter colours of the rest of the image but please keep colours of items true-to-life.
- Please export your photos using a sRGB colour profile.
- Minimum approx 3000-4000px long side if JPEG format.
- We add a copyright tag to all photos, so deliver your photos without watermarks.
More photos are much appreciated(!), but not a must. Happy Pooch has the right to use provided photos on social media channels, shops and printed material. Whether the photos are in a digital or physical form, your watermark (Instagram tag) will always be included so that you are properly credited for your work.
Photos should be delivered within 2 weeks from when you’ve received your order if nothing else has been discussed.
WOOL COATS, PACKS AND HARNESSES
As these items are a lot more complicated to make compared to other available items (takes half a workday to make or more), expectations in regards to number of photos are higher compared to other items.
- Wool coats, AS/CS harness and Adventure harness – 5 photos
- Adventure backpack – 6 photos.
HELP PROMOTING…
our items via your pooch’s IG account through photography. Tagging us in a few posts and/or stories a month throughout our cooperation.
FAQs
Your pupper’s age doesn’t matter, though you yourself need to be at least 18 years old.
If you’re not a recent and/or past customer of Happy Pooch your first model order will be sold to you at full price. The price difference (excluding VAT) will be added to your store credit towards future model orders. After confirming a smooth exchange of photos for that initial order, all future orders will have the model discount applied.
We have implemented this system as former models have received their items, only to never send any photos.
Directly via email(if possible, which may not be possible due to file size), WeTransfer, Dropbox or Google Drive.
Photos will be used as promotional material on our social media, as well as showcasing our products on listings on happypooch.se, our Etsy shop and markets.
No. We only crop and add watermarks to images. If a photo needs editing(for example if it’s too dark, bright, colour correction on the product in the photo is needed etc.) you will also always be asked beforehand or asked to make alterations. We will always make sure to confirm changes with you directly before posting.
If you prefer to send RAW files for us to edit, that’s ok to! We would in that case of course share the finished edited files with you.
We completely understand that life sometimes happen! Stay in touch and keep us posted so we know when photos can be expected. This helps us plan future update to listings, posts and releases more effectively.
We highly value good communication, which goes both ways of course. Try to always stick to the two week timeframe, but if something happens we’re just a DM away.
This also applies if you’ve ordered many items (3+) at once, in which case we count on a longer delivery time.
We do not have an exclusivity clause in our contract in general, though I ask that you are not currently, or planning, to work with other brands that are directly competing with Happy Pooch when it comes to: custom tailored harnesses, packs, clothes and coats.
In some cases we can focus on certain items for our collab, for example fleeces, if you have an established collaboration with a different business that does dog harnesses. It’s a case by case basis so please reach out so we can discuss details.
We happily try to work something out. Life and accidents sometimes happen of course, and we acknowledge that. For example, do you have other items that you can take more photos of your dog with? If we can’t arrange for more photos of something else to be taken, or other any other solution you will be asked to cover the price difference for what the items would’ve cost if purchased as a regular customer.
Items lost or damaged in the mail will always be replaced, by Happy Pooch.
This is not a must! Collab reels or video material in general is what we consider going above and beyond, which counts towards earning freebies. 🎉
A 10% off discount code for customers is optional! Send us a DM and we’ll set one up for you.
You may not share the code on coupon sites or similar. If your code is found on such sites, you will receive a new code, and recent sales might not count towards your code-use counter.
By going above and beyond, doing some or all of the following;
- Frequently tagging us in posts and stories
- Having many code uses
- Collaborating with us doing reels
- Including video material with photos
- In other ways, help get more eyes to Happy Pooch
Feel free to reach out via email if you would need or are simply curious about the results/impact we’ve noted from our cooperation on our social media and sales. For example, code uses.
Any information regarding our processes, practices, ideas or sources with anyone outside of Happy Pooch. Information is shared with models via different channels (including the VIP group) in confidence. If information is spread outside of the sphere that is Happy Pooch, our cooperation will be terminated.
If needed, terms are updated to clear up FAQs. If major changes are made current models & enthusiasts will be updated per email/DM to discuss.
Either party may terminate this agreement immediately for cause or without reason upon written notice.
Photos have to be delivered for any item(s) that has been purchased with the model discount, before the contract can be terminated.
PHOTOS - DO'S AND DON'TS

Angles
Try to think of how one can highlight the different features of the item in question. Here we can clearly see the adjustability, clear armpits and leash attachments on Goofy.

Wet, but clean!
Photos should show the item(s) in their original, clean, state. We won’t be able to use photos of dirty or damaged products.

Good composition, photo that can be cropped for listing, IG as well as be used for banners.
Remember to add some air around your dog, to allow for some cropping. Photos that can be cropped for both Social media and Banners in our shops are much appreciated!

Profile shot, yet the product and pupper are clearly visible, perfect!
Go for full-body and profile shots, photos of details or the product alone(with the head and legs cropped out) aren’t needed.

Harness being shown it it’s ‘natural’ habitat, exactly what a potential customer would want to see!
Have in mind the product your dog is modeling. For example a photo of your dog modeling an Adventure harness on a sofa, indoors, wouldn’t make much sense right?

Lifestyle shot
The product not necessarily the main focus but is clearly visible, perfect!

Full-body shot
Have angles in mind, here one can perfectly see the shape and fit of the Adventure harness around Koda’s ribcage.

Lifestyle shot
Experiment with different angles!

Action shot
Sharp, perfectly lit with the product visible. Love it!
Have any questions?
We’re here for you! You can always reach me, Maja, via email and IG/FB DMs and I’ll help however possible. There’s no such thing as a stupid question, reach out and let’s chat!